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A majority of donors say it is important for non-profit and charitable organizations to use social media to communicate with their supporters (52%). Higher level donors show greater interest in being kept informed through social media than lower level donors. Half of high level donors (51%) say they are interested, compared with 43% of medium and low level donors.

Supporters cite a variety of types of information that they would be most interested in being updated on by an organization’s blog, social networking site or RSS feed. These include news and announcements (39%), success stories (36%), opportunities to volunteer (35%), and views on current events relevant to the organization’s work (30%).

These are some of the results of The Donor Pulse® survey conducted online by Harris Interactive® between December 27, 2007 and January 7, 2008 among 2,275 engaged U.S. adults, those 18 and over, who volunteered, donated or advocated for a nonprofit or charitable organization within the past twelve months. This survey was conducted in part in collaboration with Virilion.

Michele Salomon, Research Director, of Harris Interactive comments: “These findings suggest that newly emerging outreach techniques are important to keep an organization’s supporters listening. This seems more pronounced among the most financially supportive.”

Dan Solomon, CEO of Virilion comments: “For charitable groups, this survey points the way to remain relevant and continue to engage supporters. The Internets’ ability to build communities and deliver in-depth information on demand is driving this reliance.”

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The post-industrial revolution is changing the way products are created, traded and distributed. Now everyone can engage in the manufacturing process through their PCs - bringing personal manufacturing of individualized products to the masses.

Ponoko is the world’s first personal manufacturing platform. It’s the online space for a community of creators and consumers to use a global network of digital manufacturing hardware to co-create, make and trade individualized product ideas on demand.

The Ponoko marketplace connects creators, consumers, digital manufacturing hardware and service providers to promote, make and trade products on Ponoko and social networking websites.

Why this idea is different:

• It makes it easier and cheaper for designers to bring their ideas to market and makes it easier and cheaper for consumers to buy products that aren’t mass produced.
• Products can be made anywhere in the world.
• Products can be made close to where a buyer lives, they don’t have to be shipped over great distances or stored in bulk in warehouses. This keeps costs down and is kinder on the environment.
• Digital manufacturers get access to pre-paid customers. The online system makes it easy and straightforward for them to quote jobs, communicate with customers, receive design files and order materials.

So… why not try: www.ponoko.com

Metacafe’s Producer Rewards™ program rewards you for creating and submitting great videos.

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Metacafe will pay you $5 for every thousand views your video gets on our site. Payment starts after your video reaches 20,000 views and has a rating of 3.00 or higher - which means that the viewers like the video. On top of that, the license to Metacafe is a non-exclusive deal - you retain ownership of your video. Metacafe helps build your brand by marketing your content and making you money.

What’s the potential?
With well over 1 million unique users per day watching over 400 million videos every month, Metacafe is perfectly placed to deliver the most receptive audience to the most entertaining content. Whether it’s something spontaneous in your home or something you’ve scripted, if it entertains, it has a place on Metacafe.

What are the requirements?
For a video to qualify for Producer Rewards, you must own all the rights to the video and the video must meet certain content guidelines.

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>>> www.metacafe.com

Today I received an email about a new internet company.
I thought immediately: ok, what is the new-old idea now?
I checked the website and I was really surprise: it’s a good way to use (or abuse?!) the web 2.0: “social advertising through user generated content”.

Zooppa.com partners with international companies to sponsor their brand through Zooppa’s video competitions. Based on the briefs companies provide, users are invited to create their own commercials (video or concept) for that brand. Users are also encouraged to create their ads using concepts or scripts posted by others. As an incentive to share one another’s creativity, Zooppa rewards this type of collaboration with Bonus Team.

Once users have uploaded their commercials, it is up to them to decide the winners: they rate the videos and it is based on these ratings that Zooppa awards the cash prizes.

The price-system is based on another simil-dollar system, like in the most part of the role-playing games online. You win Zoop$, equivalent to real US dollars, that you can convert when you have accumulated a minimum of 1000 Zoop$.

Website: http://www.zooppa.com

PS: Zooppa is an Italian company