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Essential eBusiness intelligence for Irish managers.

A quarterly bulletin on online activity in Ireland
Compiled by AMAS in association with the Irish Internet Association

DOWNLOAD: Autumn 2008

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At the end of every URL and email address is a top-level domain (TLD). Although .com is the world’s most popular TLD, it is far from alone. There are more than 260 TLDs in use around the world, most of which are country code top-level domains (ccTLDs).

The Country Codes of the World map includes 245 country codes, which encompasses all United Nations countries as well as numerous islands and territories. Each two-digit code is aligned over the country it represents and is color coded with the legend below for quick and easy reference.

Each ccTLD is sized relative to the population of the country or territory, with the exception of China and India, which were restrained by 30% to fit the layout. At the other end of the spectrum, the smallest type size used reflects those countries with fewer than 10 million residents.

This map is an excellent resource for managers of global Web sites and global marketing executives. And because there are no country borders, this map has been proven by teachers to be a valuable tool for teaching world geography.

Read the original article…

Google analytics does a very good job letting you see how many visitors are coming and going on your site by tracking every page request. However, another type of analytics focuses on optimizing how they’re using it, by tracking where visitors click.

Crazy Egg now has a new feature “Confetti” that lets you easily see where every visitor clicked on your site and what brought them there. If you want to know where people are clicking on your site, and which areas could use improvement, Crazy Egg helps you visualize your visitors.

What makes Crazy Egg different from all the other analytic services?
You need to know where your visitors are clicking so that you can fine-tune your site’s performance. For example, if you are running an ad campaign that isn’t earning any money, it could be due to the placement of the ads. You can use Crazy Egg to experiment with this positioning until you find the right spot to improve the ad’s performance.

Crazy Egg has been implemented on over 250,000 sites and is free if you just want to track up to 5,000 clicks on 4 pages at a time each month. But if you upgrade to a paid account, you can track more clicks over more pages with real time data. The limited number of clicks tracked may seem restrictive, but analytics from Crazy Egg are meant to run for a short period of time on a specific url to grab a sample of how your users react to design changes.

So… why not to try Crazy Egg on your next web project?!

Free Website Performance Tool and Web Page Speed Analysis

Free web site speed test to improve website performance. Enter a URL to calculate page size, composition, and download time. The script calculates the size of individual elements and sums up each type of web page component.

Based on these page characteristics the script then offers some advice on how to improve page load time.

Try now the Web Page Analyzer! 

NXTcomm Show, CHICAGO – June 18, 2006 – Ellacoya Networks™, Inc., a leading provider of carrierclass
broadband service optimization solutions for IP networks, today released findings based on usage
data of approximately one million broadband subscribers in North America.

After more than four years during which peer-to-peer (P2P) applications have overwhelmingly consumed
the largest percentage of bandwidth on the network, HTTP (Web) traffic has overtaken P2P and continues
to grow. Presently, as a result of streaming audio and video in Web downloads, HTTP is approximately
46% of all traffic on the network. P2P continues as a strong second place at 37% of total traffic.
Newsgroups (9%), non-HTTP video streaming (3%), gaming (2%) and VoIP (1%) are the next widely used
applications.
Breaking down application types within HTTP, the data reveals that traditional Web page downloads (i.e.
text and images) represent 45% of all Web traffic. Streaming video represents 36% and streaming audio
5% of all HTTP traffic. YouTube alone comprises approximately 20% of all HTTP traffic, or nearly 10% of all traffic on the Internet.
“The popularity of browser-based video such as YouTube is having a significant impact not only on
overall bandwidth consumption but also on the distribution of application traffic on the network,” said Fred
Sammartino, vice president of marketing and product management at Ellacoya. “The way people use the
Internet is changing rapidly - from browsing to real-time streaming. We expect to see new applications
over the next year that will accelerate this trend.”

Research of Ellacoya Networks (.pdf)