Social Media Visibility on YouTube and Fundraising Efficiency

Abstract This study by Collactive is the research of a correlation between social media visibility on YouTube and fundraising efficiency of large nonprofits in the US. The result is that such a correlation indeed exists and that high social media visibility goes hand-in-hand with efficient fundraising.

Key Findings

Most nonprofits are barely scratching the surface . . . →Read More:Social Media Visibility on YouTube and Fundraising Efficiency

Donors Interested in “Keeping-Up” Through Social Media

A majority of donors say it is important for non-profit and charitable organizations to use social media to communicate with their supporters (52%). Higher level donors show greater interest in being kept informed through social media than lower level donors. Half of high level donors (51%) say they are interested,compared with 43% of medium . . . →Read More:Donors Interested in “Keeping-Up” Through Social Media

Web analytics trends:Crazyegg

Google analytics does a very good job letting you see how many visitors are coming and going on your site by tracking every page request. However,another type of analytics focuses on optimizing how they’re using it,by tracking where visitors click.

Crazy Egg now has a new feature “Confetti” that lets you easily see . . . →Read More:Web analytics trends:Crazyegg

Heavy Clickers Distort Reality

Starcom,Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA,behavioral targeting network Tacoda,and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary . . . →Read More:Heavy Clickers Distort Reality

Create and submit great videos,make money!

Metacafe’s Producer Rewards™ program rewards you for creating and submitting great videos.

 

How it works If your video has what it takes to entertain people,Metacafe want to license it and pay you for every view. Every time someone watches your video on Metacafe,you earn money.

. . . →Read More:Create and submit great videos,make money!

AdSense:alcuni utili software

AdSense pubblica annunci di testo e illustrati pertinenti,specificamente mirati al contenuto del vostro sito. Se poi aggiungete un campo di ricerca Google al vostro sito,AdSense pubblica annunci di testo pertinenti alle pagine dei risultati di ricerca Google generati dalla ricerca fatta dai vostri utenti.

Segnalo qui due piccoli programmi che aiutano nel monitorare . . . →Read More:AdSense:alcuni utili software