Nicola Callegaro website » web marketing http://mediaofficina.com/nicola_callegaro Nicola Callegaro personal website Thu, 26 Jan 2012 13:27:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Google Remarketing http://mediaofficina.com/nicola_callegaro/2010/04/04/google-remarketing/ http://mediaofficina.com/nicola_callegaro/2010/04/04/google-remarketing/#comments Sun, 04 Apr 2010 20:28:25 +0000 nicola http://mediaofficina.com/nicola_callegaro/?p=292 A real step forward for e-marketing…

“Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as . . . → Read More: Google Remarketing]]> A real step forward for e-marketing…

“Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel.

Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns.

It also means more relevant and useful ads for users, and more opportunities for your customers to receive special offers and discounts that may be of interest to them. As we announced when we launched our beta of interest based advertising, we want to put users in control of the ads they see, so anyone can opt-out of remarketing by using the Ads Preferences Manager. Our remarketing product complies with industry standards developed by self-regulatory groups such as the NAI and IAB and IAB UK.”
From http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html
To get started with a remarketing campaign, check out the information Google have put together.

]]> http://mediaofficina.com/nicola_callegaro/2010/04/04/google-remarketing/feed/ 0 Social Network Analysis Report http://mediaofficina.com/nicola_callegaro/2009/12/05/social-network-analysis-report/ http://mediaofficina.com/nicola_callegaro/2009/12/05/social-network-analysis-report/#comments Sat, 05 Dec 2009 17:14:47 +0000 nicola http://mediaofficina.com/nicola_callegaro/?p=264 Geographic – Demographic and Traffic Data Revealed

Eventually, the new Social Network Analysis Report from Ignite.

Social Network Analysis Report:

2009 2008 ]]> Geographic – Demographic and Traffic Data Revealed

Eventually, the new Social Network Analysis Report from Ignite.

Social Network Analysis Report:

]]> http://mediaofficina.com/nicola_callegaro/2009/12/05/social-network-analysis-report/feed/ 0 SeeWhy: Converting Clicks into Customers http://mediaofficina.com/nicola_callegaro/2009/05/05/seewhy-converting-clicks-into-customers/ http://mediaofficina.com/nicola_callegaro/2009/05/05/seewhy-converting-clicks-into-customers/#comments Tue, 05 May 2009 21:41:50 +0000 nicola http://mediaofficina.com/nicola_callegaro/?p=227 SeeWhy delivers breakthrough improvements in website conversion with its Abandonment Tracker family of “on demand” services. Re-marketing to abandoned visitors using the SeeWhy service re-converts up to 50% of visitors who abandon their shopping carts, online forms, applications and registrations. Powered by a real-time event processing architecture, SeeWhy’s Abandonment Tracker Pro service automatically follows up . . . → Read More: SeeWhy: Converting Clicks into Customers]]> logojpgSeeWhy delivers breakthrough improvements in website conversion with its Abandonment Tracker family of “on demand” services. Re-marketing to abandoned visitors using the SeeWhy service re-converts up to 50% of visitors who abandon their shopping carts, online forms, applications and registrations.
Powered by a real-time event processing architecture, SeeWhy’s Abandonment Tracker Pro service automatically follows up on abandoners by initiating real-time, multi-stage emails and follow up calls optimized to the individual visitors’ behavior and their likelihood to purchase.

Currently SeeWhy’s suite of real-time web analytic applications is being used by both large and small ecommerce companies, including Amazon.com, eBay, Land’s End, Citibank and MasterCard. The company just raised $4.5 million in funding from Scottish Equity Partners, Logispring, and Pentech Ventures.

More information

tn48Abandonment Webinar (SeeWhy Conversion Academy) – A 30 minute presentation with Q&A covering essential facts relating to shopping cart abandonment and online form and registration process abandonment. This video also covers in brief a new free abandonment tracking service which enables web teams to follow up automatically on abandoned applications and shopping carts, and describes best practices in following up on abandons.

]]> http://mediaofficina.com/nicola_callegaro/2009/05/05/seewhy-converting-clicks-into-customers/feed/ 0 Feedback Analytics Platform http://mediaofficina.com/nicola_callegaro/2008/11/26/feedback-analytics-platform/ http://mediaofficina.com/nicola_callegaro/2008/11/26/feedback-analytics-platform/#comments Wed, 26 Nov 2008 09:04:38 +0000 nicola http://mediaofficina.com/nicola_callegaro/?p=216 The Kampyle Feedback Analytics Service for website owners allows you to listen and respond to your website users. Kampyle provides website owners with a powerful management application that arranges the corrective actions required in a clear and proactive manner, even in cases of large amounts of data. Kampyle’s service can be up and running . . . → Read More: Feedback Analytics Platform]]>

The Kampyle Feedback Analytics Service for website owners allows you to listen and respond to your website users. Kampyle provides website owners with a powerful management application that arranges the corrective actions required in a clear and proactive manner, even in cases of large amounts of data. Kampyle’s service can be up and running on your website in a number of minutes.

The Kampyle Feedback Form

  • Kampyle’s web-based feedback can be up and running on your website in a number of minutes.
  • Simply Register on the Kampyle website to join our service. After registration you will be able to download the free Feedback button.
  • Now your users can press on the feedback button and the feedback form will open.

Have a look… it is free: www.kampyle.com

]]> http://mediaofficina.com/nicola_callegaro/2008/11/26/feedback-analytics-platform/feed/ 0 Google’s Search Engine Optimization Starter Guide http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/ http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/#comments Mon, 17 Nov 2008 13:45:35 +0000 nicola http://mediaofficina.com/nicola_callegaro/?p=213 The new Google’s Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.

Google plans . . . → Read More: Google’s Search Engine Optimization Starter Guide]]> The new Google’s Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.

Google plans on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

Have a look… Google Search Engine Optimization Starter Guide

]]> http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/feed/ 0 State of the Net – Ireland http://mediaofficina.com/nicola_callegaro/2008/10/01/state-of-the-net-ireland/ http://mediaofficina.com/nicola_callegaro/2008/10/01/state-of-the-net-ireland/#comments Wed, 01 Oct 2008 11:49:44 +0000 nicola http://mediaofficina.com/nicola_callegaro/?p=194 Essential eBusiness intelligence for Irish managers.

A quarterly bulletin on online activity in Ireland Compiled by AMAS in association with the Irish Internet Association

DOWNLOAD: Autumn 2008

]]> Essential eBusiness intelligence for Irish managers.

A quarterly bulletin on online activity in Ireland
Compiled by AMAS in association with the Irish Internet Association

DOWNLOAD: Autumn 2008

]]> http://mediaofficina.com/nicola_callegaro/2008/10/01/state-of-the-net-ireland/feed/ 0