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Ipoki is a GPS-based social network that allows people to share geolocation data using a small application installed in their mobile devices.

With Ipoki you can track the position in Google Maps of all our friends, and:

• Google Earth integration: You can follow in Google Earth in realtime.
  
• Flickr: Keep your tracks in Ipoki and upload your photos in Flicker. Now you can geolocate all your Flickr photos from Ipoki just with one click!
  
• Social capabilities: See the location of random people, list of friends, invite friends from ipoki.com, manage your privacy, customize your picture, include tags.
  
• Communication: registered users can post comments to the map of other users and they can send responses from Ipoki plug-in in realtime.
  
• Embed your map with your real-time location in your Blog or any other site.
  
• Easily share your real-time location in the Internet directly with your Ipoki URL (http:www.ipoki.com/maps/username ).
  
• Ipoki API for developers to send and retreive users’ location.

Website: http://www.ipoki.com

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Have a look at the services of the company ReputationDefender.
A nice service, we needed something like this, or just scary?
And what about the service “My Child”… do you really care about his/her online reputation?

From the official website:

ReputationDefender was created to defend you and your family’s good name on the Internet. Our goal is straightforward:

• To SEARCH out all information about you and/or your child on the Internet, wherever it may be, and present it to you in a clear report.
• To provide DESTROY assistance, helping remove, at your command, all inaccurate, inappropriate, hurtful, and slanderous information about you and/or your child using our proprietary in-house methodology.

We accomplish this goal through our two flagship products:

MyReputation^(sm) Internet Reputation Management Service - for you.

MyChild^(sm) Internet Reputation Management Service - for your child.

Who you are online is as important as who you are offline. Naturally, professionals, parents, college applicants, graduate school applicants, job seekers, and employers have raised serious and legitimate concerns about how to deal with this change and with the ever-increasing amount of information about each of us on the Internet.

By nearly all measures, the Internet is a boon to the way we all live. But the transparency of the Internet has also produced a seriously problematic, albeit unintended, effect: the Internet threatens to invade almost everyone’s privacy. It affects almost everyone’s reputation. Online content about even the most casual Internet users can be harmful, hurtful, or even plain false. The founders of our company asked one another: isn’t it time someone fought back?

We at ReputationDefender are committed to ensuring that the Internet is a medium where our clients can do business, pursue their passions, apply to school, apply for a job, date, and stay connected with friends and family, while knowing that their reputations, safety, and privacy are being protected 24 hours a day.

We will find the unwelcome online content about you or your loved ones, even if it is buried in websites that are not easily examined with standard online search engines. And if you tell us to do so, we will work around the clock to help you get that unwelcome content removed or corrected.

Our commitment is to your peace of mind. Our goal is to watch your back.

The Xobni software is an add-on for Microsoft Outlook that offers email management and quick access to important information in your email. But more than that, Xobni claims to “expose the hidden social network” in your email. That’s ingenious because everyone we know is in our email somewhere, somehow…

After a quick install, you’ll see the new Xobni toolbar appear in Outlook - and suddenly information will become much easier to find. When a new email arrives, the sender’s full communication history appears in the Xobni sidebar, including past conversations, attachments and contact details. Xobni also includes a blazing fast email search tool.

Features:

• Lightning fast email search
• Email analytics
• Navigate your inbox by people
• Your personal assistant
• Phone numbers extracted from emails
• Quick attachment discovery
• Hello, threaded conversations

What are you waiting for?! Try it: Xobni for Outlook

“Let me tell you about the very rich. They are different than you and me.”
“Yes. They have more money.”

The Wired Wealthy. Using the Internet to Connect with Your Middle and Major Donors.
March 24, 2008
An in-depth survey and study by Convio, Sea Change Strategies and Edge Research

RECOMMENDATIONS FOR CHARITIES AND CAUSES
Following are recommended strategies and tactics for organizations committed to building stronger relationships with their wired wealthy donors. Some of these recommendations are equally applicable to all online donors, and indeed to all online constituents. And while it certainly makes sense to adopt most of these recommendations universally, from a financial point of view, it is the wired wealthy whose happiness will contribute most to your bottom line.
Unfortunately, there is no obvious shortcut for separating the reclusive All Business donors from the eager Relationship Seekers and so forth. What you can do, what we urge you to do, is create and provide options that lets the wired wealthy customize their online relationship with you. As one donor we interviewed asked, “Why are my only choices either email me or don’t email me?” If we offer one overarching recommendation, it is to find a way to get beyond this all or nothing choice.

• Don’t panic … but don’t assume doing nothing is an option. Most wired wealthy donors are not fundamentally unhappy with online communications. But they aren’t delighted either. Using the online channel better should be a development priority. And, recognize that your middle and major donors are coming to your web site, and what they see may influence their giving decisions. Ask yourself: Is our web site up to the task? Are our emails inspiring?
• Segment your list. Your best donors want different things from you.
  • Your All Business group – and probably the others – want the smoothest possible online donation process, and the best possible case for giving on your site. Emails for All Business should be scarce, but should include an annual tax summary and periodic donor reports on where the money is going and what you have accomplished
  • Your Casual Connectors and Relationship Seekers are open to cultivation. Look at your emails and your home page as opportunities to inspire.
  • Tell great stories, both on your web site and in your emails. Use powerful, evocative images.

• Report back to donors via email at least once per quarter detailing some of theways you have used their donations.
• Provide and promote some engagement options, including video, podcasts, your blog, and action opportunities. Permit donors to opt out of communications promoting these special engagement options if they are not interested.

Finally, that all-important group of Relationship Seekers is looking for engagement. In addition to the engagement options above:

• Invite highly motivated donors to blog about you, join your LinkedIn group, or review you favorably on CharityNavigator’s new donor comment area.
• Recognize donors who have been giving for some time, or who have helped to recruit others.
• Solicit ideas and suggestions from donors on a regular basis.

• Power to the people – make donor control your new mantra. If at all possible, provide donors with some control over the content and frequency of emails. Create email options for your wired wealthy donors. Let them choose between a minimal package of emails that includes an annual renewal reminder, a tax summary and more comprehensive email options. Ask donors for their information and frequency preferences and create customized emails that reflect content interests.
• Let the message drive the technology and not the reverse. For this group of donors in particular, don’t get stampeded into whatever the latest thing is online. Don’t replace quality with quantity. Don’t communicate when you have nothing to say, just because there is a scheduled email. Try to segment emails by interests, but don’t assume you know what those segments are; ask your donors. Make inspiration a metric that guides much of what you communicate.
• Pay special attention to video. Maybe this is the single exception to recommendation four. Relationship Seekers are heavy users of online video and express significant interest in seeing more. Hire a professional producer, and ask a test group of donors what they think before launching to a wider audience. No single video is going to change everything; a series of modestly produced short videos will get more mileage than one blockbuster. Most “viral videos” never go “viral.” Don’t measure success merely by looking at how many times a video has been viewed. The real measure is whether the right people – your wired wealthy Relationship Seekers – have seen it, and whether it has inspired them.
• Make listening an every day tactic. We found the participants in this study to be not at all shy about expressing their likes and dislikes. With online communications and philanthropy in general in a state of flux, keeping close tabs on the evolving preferences of your constituency will be critically important. Even the act of asking has cultivation value; donors will be pleased you are listening. Here are three ways to make listening a key element of your communications plan:
  • Track “over the transom” comments. Chances are your organization already gets a fair amount of unsolicited email from list members and donors. Are you seeing it? Is someone at least distributing summaries of the issues that are coming up repeatedly? A handful of emails may represent a much larger group of folks with similar concerns.
  • Establish a donor advisory panel. This is rapidly becoming a fixture in the commercial sector. Recruit a few hundred donors (and possibly list members) to serve as a sounding board for future issues, tactics and campaign ideas. Survey them at least once a month so they feel like they are being utilized.
  • Ask for feedback in your newsletter. Ask readers to rate each issue, and then ask for additional open-ended feedback.

Download the full research >>>

A majority of donors say it is important for non-profit and charitable organizations to use social media to communicate with their supporters (52%). Higher level donors show greater interest in being kept informed through social media than lower level donors. Half of high level donors (51%) say they are interested, compared with 43% of medium and low level donors.

Supporters cite a variety of types of information that they would be most interested in being updated on by an organization’s blog, social networking site or RSS feed. These include news and announcements (39%), success stories (36%), opportunities to volunteer (35%), and views on current events relevant to the organization’s work (30%).

These are some of the results of The Donor Pulse® survey conducted online by Harris Interactive® between December 27, 2007 and January 7, 2008 among 2,275 engaged U.S. adults, those 18 and over, who volunteered, donated or advocated for a nonprofit or charitable organization within the past twelve months. This survey was conducted in part in collaboration with Virilion.

Michele Salomon, Research Director, of Harris Interactive comments: “These findings suggest that newly emerging outreach techniques are important to keep an organization’s supporters listening. This seems more pronounced among the most financially supportive.”

Dan Solomon, CEO of Virilion comments: “For charitable groups, this survey points the way to remain relevant and continue to engage supporters. The Internets’ ability to build communities and deliver in-depth information on demand is driving this reliance.”

Read all the article…

If you want to socialize with Chris Heritage, you won’t find him on Facebook. The 27-year-old Port St. Lucie (Fla.) business analyst joined the social network last year after his buddies bugged him to get an account. But he soon became fed up with the avalanche of ads, especially those detailing what his friends were buying, and he quit the site in November. Now, Heritage expresses himself through a blog, happy to pay $6 a month to publish on a promo-free Web site. “It’s worth it to not have to look at the ads,” he says.

Uh-oh. Social networking was supposed to be the Next Big Thing on the Internet. MySpace, Facebook, and other sites have been attracting millions of new users, building sprawling sites that companies are banking on to trigger an online advertising boom. Trouble is, the boom isn’t booming anymore. Like Heritage, many people are spending less time on social networking sites or signing off altogether.

The MySpace generation may be getting annoyed with ads and a bit bored with profile pages. The average amount of time each user spends on social networking sites has fallen by 14% over the last four months.

Read all the article by Spencer E. Ante and Catherine Holahan on Business Week