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	<title>Nicola Callegaro website &#187; seo</title>
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	<link>http://mediaofficina.com/nicola_callegaro</link>
	<description>Nicola Callegaro personal website</description>
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		<title>Google&#8217;s SEO Starter Guide</title>
		<link>http://mediaofficina.com/nicola_callegaro/2010/01/28/googles-seo-starter-guide/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2010/01/28/googles-seo-starter-guide/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 10:47:44 +0000</pubDate>
		<dc:creator>nicola</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=280</guid>
		<description><![CDATA[<p>&#8220;What are some simple ways that I can improve my website&#8217;s performance in Google?&#8221; </p> <p>There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.</p> <p>The Google&#8217;s Search Engine <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2010/01/28/googles-seo-starter-guide/">Google&#8217;s SEO Starter Guide</a></span>]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;What are some simple ways that I can improve my website&#8217;s performance in Google?&#8221; </em></p>
<p>There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.</p>
<p>The <strong>Google&#8217;s Search Engine Optimization Starter Guide</strong> covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.</p>
<p>Last verson, Update on July 22, 2009</p>
<ul>
<li><a title="Search Engine Optimization Guide - Google" href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">English</a></li>
<li><a title="Search Engine Optimization Guide - Google" href="http://www.google.com/intl/it/webmasters/docs/search-engine-optimization-starter-guide-it.pdf" target="_blank">Italian</a></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Google&#8217;s Search Engine Optimization Starter Guide</title>
		<link>http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 13:45:35 +0000</pubDate>
		<dc:creator>nicola</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=213</guid>
		<description><![CDATA[<p>The new Google&#8217;s Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.</p> <p>Google plans <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/">Google&#8217;s Search Engine Optimization Starter Guide</a></span>]]></description>
			<content:encoded><![CDATA[<p>The new <strong>Google&#8217;s Search Engine Optimization Starter Guide</strong> covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.</p>
<p>Google plans on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.</p>
<p>Have a look&#8230; <a href="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2008/11/search-engine-optimization-starter-guide.pdf">Google Search Engine Optimization Starter Guide</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web analytics trends: Crazyegg</title>
		<link>http://mediaofficina.com/nicola_callegaro/2008/04/08/web-analytics-trends-crazyegg/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2008/04/08/web-analytics-trends-crazyegg/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 09:22:33 +0000</pubDate>
		<dc:creator>nikkey</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[Web Traffic]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=146</guid>
		<description><![CDATA[<p>Google analytics does a very good job letting you see how many visitors are coming and going on your site by tracking every page request. However, another type of analytics focuses on optimizing how they’re using it, by tracking where visitors click.</p> <p>Crazy Egg now has a new feature “Confetti” that lets you easily see <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2008/04/08/web-analytics-trends-crazyegg/">Web analytics trends: Crazyegg</a></span>]]></description>
			<content:encoded><![CDATA[<p>Google analytics does a very good job letting you see how many visitors are coming and going on your site by tracking every page request. However, another type of analytics focuses on optimizing how they’re using it, by <strong>tracking where visitors click</strong>.</p>
<p><a title="crazyegg" href="http://www.crazyegg.com/" target="_blank">Crazy Egg</a> now has a new feature “Confetti” that lets you easily see where every visitor clicked on your site and what brought them there. If you want to know where people are clicking on your site, and which areas could use improvement, Crazy Egg helps you visualize your visitors.</p>
<p><em>What makes Crazy Egg different from all the other analytic services? </em><br />
You need to know where your visitors are clicking so that you can fine-tune your site’s performance. For example, if you are running an ad campaign that isn’t earning any money, it could be due to the placement of the ads. You can use Crazy Egg to experiment with this positioning until you find the right spot to improve the ad’s performance.</p>
<p>Crazy Egg has been implemented on over 250,000 sites and is free if you just want to track up to 5,000 clicks on 4 pages at a time each month. But if you upgrade to a paid account, you can track more clicks over more pages with real time data. The limited number of clicks tracked may seem restrictive, but analytics from Crazy Egg are meant to run for a short period of time on a specific url to grab a sample of how your users react to design changes.</p>
<p>So&#8230; why not to try <a title="crazyegg" href="http://www.crazyegg.com/" target="_blank">Crazy Egg</a> on your next web project?!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website promotion: Fast Blog Finder</title>
		<link>http://mediaofficina.com/nicola_callegaro/2007/12/19/website-promotion-fast-blog-finder/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2007/12/19/website-promotion-fast-blog-finder/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 14:17:44 +0000</pubDate>
		<dc:creator>nikkey</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/2007/12/19/website-promotion-fast-blog-finder/</guid>
		<description><![CDATA[<p>You need to get your website indexed by search engines. But to get your web page indexed, you must let the search engines’ robots know where your web page is located. In other words, you need links, links and more links! And not just any links.</p> <p>What you need is links from themed websites!</p> <p>Themed <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2007/12/19/website-promotion-fast-blog-finder/">Website promotion: Fast Blog Finder</a></span>]]></description>
			<content:encoded><![CDATA[<p>You need to get your website indexed by search engines. But to get your web page indexed, you must let the search engines’ robots know where your web page is located. In other words, you need links, links and more links! And not just any links.</p>
<p><strong>What you need is links from themed websites!</strong></p>
<p>Themed links are links coming from a site that is related to what your site is all about. A related link is worth more weight than links coming from a non-related site.</p>
<p><img src="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2007/12/boxfbf150.png" title="Website promotion: Fast Blog Finder" alt="Website promotion: Fast Blog Finder" align="left" hspace="5" vspace="5" />A way for getting backlinks is commenting on blogs and including the URL for your site.</p>
<p>Blog commenting is one of the easiest FREE ways to get themed links to your site. All you need to do is to leave a comment on related blogs and include some anchored text linking back to your site. The other advantage is that some of the pages that you comment on have high PageRank!</p>
<p>Maybe you wont’ believe but there are tens of thousands, if not millions of blogs out there that actually want your comments on them… But searching manually for blogs that have page rank and discuss the right topic can be time consuming. It can take hours! Not any more.</p>
<p>With the Blog Finder software you can find hundreds of themed blogs in minutes! <span class="download">The Free edition of Blog Finder allows you find up to 50 blogs for each keyword phrase&#8230; no too bad <img src='http://mediaofficina.com/nicola_callegaro/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </span></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Not first in Google? Try using Sitemap!</title>
		<link>http://mediaofficina.com/nicola_callegaro/2007/04/30/seo-google-sitemaps/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2007/04/30/seo-google-sitemaps/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 21:42:04 +0000</pubDate>
		<dc:creator>nikkey</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[sitemaps]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/2007/04/30/seo-google-sitemaps/</guid>
		<description><![CDATA[<p>I know, every article about Search Engine Optimization (SEO) is the same: a lot of words and not a really useful tip!</p> <p>Today I have founded one: &#8220;SEO With Google Sitemaps&#8220;, by Matthew Coers.</p> <p>An extract:</p> <p> What is a Google Sitemap?</p> <p>A Google Sitemap is a very simple XML document that lists all the <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2007/04/30/seo-google-sitemaps/">Not first in Google? Try using Sitemap!</a></span>]]></description>
			<content:encoded><![CDATA[<p>I know, every article about Search Engine Optimization (SEO)  is the same: a lot of words and not a really useful tip!</p>
<p>Today I have founded one: &#8220;<strong>SEO With Google Sitemaps</strong>&#8220;, by Matthew Coers.</p>
<p>An extract:</p>
<p><strong> What is a Google Sitemap?</strong></p>
<p>A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google&#8217;s mind &#8211; and it can tell you a lot about what Google thinks of your website!</p>
<p><strong>Why Should You Use Google Sitemaps?</strong></p>
<ol>
<li>Sitemaps provide you with a way to tell Google valuable information about your website.</li>
<li>You can use Sitemaps to learn what Google thinks about your website.</li>
</ol>
<p><strong>What You Can Tell Google About Your Site</strong></p>
<p><strong>What Google Can Tell You About Your Site</strong></p>
<p><strong>Additional Benefits of the Sitemaps Program</strong></p>
<p><strong>How Do You Get Started with Google Site Maps?</strong></p>
<p>The first thing you must do is obtain a Google Account. If you already have a Gmail, Adsense, or Adwords account, then you are all set. If not, you can register an account by visiting the <a href="https://www.google.com/accounts/NewAccount" title="google accounts page" target="_blank">Google Accounts page</a>.</p>
<p><strong>Google Sitemaps &#8211; An Excellent SEO Tool</strong></p>
<p>Google Sitemaps help Googlebot quickly find new content on your website. They allow you to tell Google what&#8217;s important, what&#8217;s new, and what changes often. The tools provided to webmasters through the program can play a vital role in helping you understand how the search engines (especially Google) view your website.</p>
<p>Using this information you can dramatically improve the position of your website and quickly clear up any issues Google finds. You can also use the tools provided by Google to gauge the effectiveness of your off-site optimization efforts so you can better focus your time and energy on activities that bring you the most success.</p>
<p>&gt;&gt;&gt; <strong>And now read <a href="http://www.sitepronews.com/archives/2006/may/15.html" title="Google Sitemaps - An Excellent SEO Tool" target="_blank">all the article&#8230;</a></strong></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>AdSense: alcuni utili software</title>
		<link>http://mediaofficina.com/nicola_callegaro/2007/03/30/seo-adsense-software-webmarketing/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2007/03/30/seo-adsense-software-webmarketing/#comments</comments>
		<pubDate>Fri, 30 Mar 2007 08:07:05 +0000</pubDate>
		<dc:creator>nikkey</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/2007/03/30/seo-adsense-software-webmarketing/</guid>
		<description><![CDATA[<p>AdSense pubblica annunci di testo e illustrati pertinenti, specificamente mirati al contenuto del vostro sito. Se poi aggiungete un campo di ricerca Google al vostro sito, AdSense pubblica annunci di testo pertinenti alle pagine dei risultati di ricerca Google generati dalla ricerca fatta dai vostri utenti.</p> <p>Segnalo qui due piccoli programmi che aiutano nel monitorare <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2007/03/30/seo-adsense-software-webmarketing/">AdSense: alcuni utili software</a></span>]]></description>
			<content:encoded><![CDATA[<p>AdSense pubblica annunci di testo e illustrati pertinenti, specificamente mirati al contenuto del vostro sito. Se poi aggiungete un campo di ricerca Google al vostro sito, AdSense pubblica annunci di testo pertinenti alle pagine dei risultati di ricerca Google generati dalla ricerca fatta dai vostri utenti.</p>
<p>Segnalo qui due piccoli programmi che aiutano nel monitorare l&#8217;utilizzo di AdSense.</p>
<p><strong>SysSense</strong><br />
<em> Description</em>: SysSense è il tuo personale desktop Google AdSense monitor. Visualizza le informazioni del tuo Google AdSense nella barra di Windows. In questo modo puoi monitorare un numero illimitato di account Google AdSense. Puoi configurare un suono o una piccola icona, che ti segnaleranno quando sono cambiati i valori delle tue statistiche.</p>
<p><em>Website</em>: <a href="http://www.singerscreations.com/AboutSysSense.asp" title="SysSense" target="_blank">http://www.singerscreations.com/AboutSysSense.asp</a></p>
<p>Screenshot: <img src="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2007/03/tooltip.gif" title="SysSense" alt="SysSense" align="middle" hspace="5" vspace="5" /></p>
<p><strong>AdSense Notifier</strong><br />
<em>Descrizione</em>: Ecco un utile estensione per firefox, la quale permette di tenere sott&#8217;occhio i vostri guadagni adsense direttamente sulla statusbar del vostro browser preferito. Minimale, indica ogni 15 minuti l&#8217;andamento dei vostri guadagni.</p>
<p><em>Website</em>: <a href="https://addons.mozilla.org/firefox/500/" title="AdSense Notifier" target="_blank">https://addons.mozilla.org/firefox/500/</a></p>
<p>Screenshot: <img src="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2007/03/adsense_notifier.jpg" title="AdSense Notifier" alt="AdSense Notifier" align="middle" hspace="5" vspace="5" /></p>
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