Charity sector – Survive the Recession

The last few weeks have seen unprecedented discussion in the sector around the
global recession and its potential effects on fundraising. Minor scares in past years
have gone pretty much unnoticed and people have tended to keep their heads down
in the belief that things will change or go away. The current climate is very different,
as is the [...]

Social Media Visibility on YouTube and Fundraising Efficiency

Abstract
This study by Collactive is the research of a correlation between social media visibility on YouTube and fundraising efficiency of large nonprofits in the US. The result is that such a correlation indeed exists and that high social media visibility goes hand-in-hand with efficient fundraising.

Key Findings

Most nonprofits are barely scratching the surface when it [...]

Internet to Connect with Major Donors

“Let me tell you about the very rich. They are different than you and me.”
“Yes. They have more money.”

The Wired Wealthy. Using the Internet to Connect with Your Middle and Major Donors.
March 24, 2008
An in-depth survey and study by Convio, Sea Change Strategies and Edge Research

RECOMMENDATIONS FOR CHARITIES AND CAUSES
Following are recommended strategies [...]

Donors Interested in “Keeping-Up” Through Social Media

A majority of donors say it is important for non-profit and charitable organizations to use social media to communicate with their supporters (52%). Higher level donors show greater interest in being kept informed through social media than lower level donors. Half of high level donors (51%) say they are interested, compared with 43% of medium [...]

eNonprofit Benchmarks Study

In the for-profit dot.com world, the bottom line is easy to measure — it comes down to dollars and cents. For nonprofit organizations, success is more difficult to define. How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion?

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