The last few weeks have seen unprecedented discussion in the sector around the
global recession and its potential effects on fundraising. Minor scares in past years
have gone pretty much unnoticed and people have tended to keep their heads down
in the belief that things will change or go away. The current climate is very different,
as is the [...]
Abstract
This study by Collactive is the research of a correlation between social media visibility on YouTube and fundraising efficiency of large nonprofits in the US. The result is that such a correlation indeed exists and that high social media visibility goes hand-in-hand with efficient fundraising.
Key Findings
Most nonprofits are barely scratching the surface when it [...]
In the for-profit dot.com world, the bottom line is easy to measure — it comes down to dollars and cents. For nonprofit organizations, success is more difficult to define. How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion?
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