Ten Questions Internet Execs Should Ask & Answer

Presentation from Web 2.0 Summit November 16, 2010

Question Focus Areas:

Globality Mobile Social Ecosystems Advertising Commerce Media Company Leadership Evolution Steve Jobs Ferocious Pace of Change in Tech Closing Thoughts

Author: Mary Meeker, Scott Devitt, Liang Wu Morgan Stanley

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Heavy Clickers Distort Reality

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary . . . → Read More: Heavy Clickers Distort Reality

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