Google Remarketing

By nicola, on April 4th, 2010%

A real step forward for e-marketing…

“Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, . . . → Read More: Google Remarketing

Leave a comment   google, web marketing   , , , ,  

Charity sector – Survive the Recession

By nicola, on October 27th, 2008%

The last few weeks have seen unprecedented discussion in the sector around the
global recession and its potential effects on fundraising. Minor scares in past years
have gone pretty much unnoticed and people have tended to keep their heads down
in the belief that things will change or go away. The current climate is very different,
as is the reaction. . . . → Read More: Charity sector – Survive the Recession

Leave a comment   non-profit   , ,  

Internet to Connect with Major Donors

By nikkey, on May 6th, 2008%

“Let me tell you about the very rich. They are different than you and me.”
“Yes. They have more money.”

The Wired Wealthy. Using the Internet to Connect with Your Middle and Major Donors.
March 24, 2008
An in-depth survey and study by Convio, Sea Change Strategies and Edge Research

RECOMMENDATIONS FOR CHARITIES AND CAUSES
Following are recommended strategies and . . . → Read More: Internet to Connect with Major Donors

Leave a comment   community, non-profit, web marketing   , , , ,  

Heavy Clickers Distort Reality

By nikkey, on February 16th, 2008%

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose . . . → Read More: Heavy Clickers Distort Reality

Leave a comment   google, web marketing   , , , , , ,  

eNonprofit Benchmarks Study

By nikkey, on February 5th, 2008%

In the for-profit dot.com world, the bottom line is easy to measure — it comes down to dollars and cents. For nonprofit organizations, success is more difficult to define. How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion?

Download the . . . → Read More: eNonprofit Benchmarks Study

Leave a comment   non-profit   , ,