The last few weeks have seen unprecedented discussion in the sector around the
global recession and its potential effects on fundraising. Minor scares in past years
have gone pretty much unnoticed and people have tended to keep their heads down
in the belief that things will change or go away. The current climate is very different,
as is the [...]
Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns
CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study [...]
In the for-profit dot.com world, the bottom line is easy to measure — it comes down to dollars and cents. For nonprofit organizations, success is more difficult to define. How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion?
Download [...]