Charity sector – Survive the Recession

The last few weeks have seen unprecedented discussion in the sector around the
global recession and its potential effects on fundraising. Minor scares in past years
have gone pretty much unnoticed and people have tended to keep their heads down
in the belief that things will change or go away. The current climate is very different,
as is the [...]

Internet to Connect with Major Donors

“Let me tell you about the very rich. They are different than you and me.”
“Yes. They have more money.”

The Wired Wealthy. Using the Internet to Connect with Your Middle and Major Donors.
March 24, 2008
An in-depth survey and study by Convio, Sea Change Strategies and Edge Research

RECOMMENDATIONS FOR CHARITIES AND CAUSES
Following are recommended strategies [...]

Heavy Clickers Distort Reality

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study [...]

eNonprofit Benchmarks Study

In the for-profit dot.com world, the bottom line is easy to measure — it comes down to dollars and cents. For nonprofit organizations, success is more difficult to define. How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion?

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