Ten Questions Internet Execs Should Ask & Answer

Presentation from Web 2.0 Summit November 16, 2010

Question Focus Areas:

Globality Mobile Social Ecosystems Advertising Commerce Media Company Leadership Evolution Steve Jobs Ferocious Pace of Change in Tech Closing Thoughts

Author: Mary Meeker, Scott Devitt, Liang Wu Morgan Stanley

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GEOTOKO – Engage your Mobile Customers

Geotoko is an easy to use platform that allows brands, businesses and agencies to create their own branded location-based promotions (e.g. sweepstakes, contests, give-aways) and to simultaneously publish them on multiple location-based services like foursquare, gowalla, facebook places, yelp, twitter etc.

Intuitive and affordable, our platform is simple enough for even the least tech-savvy business . . . → Read More: GEOTOKO – Engage your Mobile Customers

Google Remarketing

A real step forward for e-marketing…

“Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as . . . → Read More: Google Remarketing

Charity sector – Survive the Recession

The last few weeks have seen unprecedented discussion in the sector around the global recession and its potential effects on fundraising. Minor scares in past years have gone pretty much unnoticed and people have tended to keep their heads down in the belief that things will change or go away. The current climate is very . . . → Read More: Charity sector – Survive the Recession

Internet to Connect with Major Donors

“Let me tell you about the very rich. They are different than you and me.” “Yes. They have more money.”

The Wired Wealthy. Using the Internet to Connect with Your Middle and Major Donors. March 24, 2008 An in-depth survey and study by Convio, Sea Change Strategies and Edge Research

RECOMMENDATIONS FOR CHARITIES . . . → Read More: Internet to Connect with Major Donors

Heavy Clickers Distort Reality

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary . . . → Read More: Heavy Clickers Distort Reality