Nicola Callegaro website » google

Google Maps 5.0 for Android

nicola — Mon, 20 Dec 2010 07:59:56 +0000

Explore the world in 3D with Google Maps 5.0 for Android. Now, you can tilt, rotate, zoom smoothly, and enter compass mode to orient yourself in the world with Google Maps.

You’ll also get better offline reliability for Maps if you lose your Internet connection.

You’ll be able to continue viewing the map around the places you use Maps the most, and Google Maps Navigation (Beta) will automatically reroute you offline.

Click here to view the embedded video.

Google Zeitgeist 2010

nicola — Fri, 10 Dec 2010 11:46:03 +0000

The top 10 fastest-rising queries of 2010:

1. chatroulette
2. ipad
3. justin bieber
4. nicki minaj
5. friv
6. myxer
7. katy perry
8. twitter
9. gamezer
10. facebook

The fastest-rising queries in consumer electronics in 2010:

1. ipad
2. iphone 4
3. nokia 5530
4. htc evo 4g
5. nokia n900
6. blackberry apps
7. duracell mygrid
8. ??? (it is “Twitter” in Korean.)
9. otterbox
10. pdanet

Google’s “Strangest Searches Of The Year”:

1. can a horse have ocd?
2. am i bipolar or overachiever?
3. why are americans afraid of dragons?
4. ninjas are better than pirates
5. why is a raven like a writing desk?
6. why does brian wilson dye his beard?
7. should i marry him?
8. i wish i could speak whale
9. why couldn’t you stand on the sun’s surface?
10. why does my baby grunt?

Google Remarketing

nicola — Sun, 04 Apr 2010 20:28:25 +0000

A real step forward for e-marketing…

“Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.

You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel.

Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns.

It also means more relevant and useful ads for users, and more opportunities for your customers to receive special offers and discounts that may be of interest to them. As we announced when we launched our beta of interest based advertising, we want to put users in control of the ads they see, so anyone can opt-out of remarketing by using the Ads Preferences Manager. Our remarketing product complies with industry standards developed by self-regulatory groups such as the NAI and IAB and IAB UK.”
From http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html
To get started with a remarketing campaign, check out the information Google have put together.

Google’s SEO Starter Guide

nicola — Thu, 28 Jan 2010 10:47:44 +0000

“What are some simple ways that I can improve my website’s performance in Google?”

There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.

The Google’s Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.

Last verson, Update on July 22, 2009

Ipoki – GPS-based social network

nicola — Tue, 16 Sep 2008 14:55:36 +0000

Ipoki is a GPS-based social network that allows people to share geolocation data using a small application installed in their mobile devices.

With Ipoki you can track the position in Google Maps of all our friends, and:

Google Earth integration: You can follow in Google Earth in realtime.
Flickr: Keep your tracks in Ipoki and upload your photos in Flicker. Now you can geolocate all your Flickr photos from Ipoki just with one click!
Social capabilities: See the location of random people, list of friends, invite friends from ipoki.com, manage your privacy, customize your picture, include tags.
Communication: registered users can post comments to the map of other users and they can send responses from Ipoki plug-in in realtime.
Embed your map with your real-time location in your Blog or any other site.
Easily share your real-time location in the Internet directly with your Ipoki URL (http:www.ipoki.com/maps/username ).
Ipoki API for developers to send and retreive users’ location.

Website: http://www.ipoki.com

Data-profiling… and our privacy?

nikkey — Sun, 24 Aug 2008 10:10:46 +0000

I like the web. It is a place of freedom, community and knowledge.

However, you must follow some rules and know what goes on when you are sitting in front of your pc.

I am scared by the quantity of information about myself I end up sharing with others – and I don’t know who they are.

They track us down for business. Business is not devil, as Google teaches us, but spying on us every second might be.

If you care about your privacy, have a look at the software below:

TrackMeNot is a lightweight browser extension that helps protect web searchers from surveillance and data-profiling by search engines. It does so not by means of concealment or encryption (i.e. covering one’s tracks), but instead, paradoxically, by the opposite strategy: noise and obfuscation. With TrackMeNot, actual web searches, lost in a cloud of false leads, are essentially hidden in plain view. User-installed TrackMeNot works with the Firefox Browser and popular search engines (AOL, Yahoo!, Google, and MSN) and requires no 3rd-party servers or services.
SCookies – Share your Cookies!
SCookies simply shares your cookies with other users that enabled it too. It sends your cookies to a centralized server and gets another user’s cookie in return. By doing so, your profile will then be built on many other user’ search queries, thus the profiles are not realiable.
It is a Firefox extension.
Scroogle is a web service that disguises the Internet address of users who want to run Google searches anonymously. Scroogle also gives users the option of having all communication between their computer and the search page be SSL encrypted.
Besides anonymous searches, the tool allows users to perform Google searches without receiving Google advertisements. There is support for 28 languages, and the tool is available as a browser plug-in. A secure connection to the Scroogle website is also possible.
Privoxy is a non-caching web proxy with advanced filtering capabilities for enhancing privacy, modifying web page data, managing HTTP cookies, controlling access, and removing ads, banners, pop-ups and other obnoxious Internet junk. Privoxy has a flexible configuration and can be customized to suit individual needs and tastes. Privoxy has application for both stand-alone systems and multi-user networks.