SeeWhy: Converting Clicks into Customers

SeeWhy delivers breakthrough improvements in website conversion with its Abandonment Tracker family of “on demand” services. Re-marketing to abandoned visitors using the SeeWhy service re-converts up to 50% of visitors who abandon their shopping carts, online forms, applications and registrations.
Powered by a real-time event processing architecture, SeeWhy’s Abandonment Tracker Pro service automatically follows up on [...]

State of the Net – Ireland

Essential eBusiness intelligence for Irish managers.

A quarterly bulletin on online activity in Ireland
Compiled by AMAS in association with the Irish Internet Association

DOWNLOAD: Autumn 2008

Heavy Clickers Distort Reality

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study [...]

Start-Up

Today I received an email about a new internet company.
I thought immediately: ok, what is the new-old idea now?
I checked the website and I was really surprise: it’s a good way to use (or abuse?!) the web 2.0: “social advertising through user generated content”.

Zooppa.com partners with international companies to sponsor their brand through Zooppa’s video [...]

Sponsorizzazioni per la Pubblica Amministrazione

Advertising online.

Le ultime statistiche ci dicono che i siti web delle pubbliche amministrazioni sono sempre più frequentati, quindi perché non pensare di sfruttare la visibilità di queste pagine per recuperare un po’ di denaro, magari per finanziare lo sviluppo delle reti civiche, quasi sempre con pochi mezzi?

In tal [...]