Google Remarketing

A real step forward for e-marketing…

“Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website,which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page,as . . . →Read More:Google Remarketing

SeeWhy:Converting Clicks into Customers

SeeWhy delivers breakthrough improvements in website conversion with its Abandonment Tracker family of “on demand”services. Re-marketing to abandoned visitors using the SeeWhy service re-converts up to 50% of visitors who abandon their shopping carts,online forms,applications and registrations. Powered by a real-time event processing architecture,SeeWhy’s Abandonment Tracker Pro service automatically follows up . . . →Read More:SeeWhy:Converting Clicks into Customers

State of the Net –Ireland

Essential eBusiness intelligence for Irish managers.

A quarterly bulletin on online activity in Ireland Compiled by AMAS in association with the Irish Internet Association

DOWNLOAD:Autumn 2008

Heavy Clickers Distort Reality

Starcom,Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns

CHICAGO – Media agency Starcom USA,behavioral targeting network Tacoda,and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary . . . →Read More:Heavy Clickers Distort Reality

Start-Up

Today I received an email about a new internet company. I thought immediately:ok,what is the new-old idea now? I checked the website and I was really surprise:it’s a good way to use (or abuse?!) the web 2.0:“social advertising through user generated content”.

Zooppa.com partners with international companies to sponsor their brand . . . →Read More:Start-Up

Sponsorizzazioni per la Pubblica Amministrazione

Advertising online.

Le ultime statistiche ci dicono che i siti web delle pubbliche amministrazioni sono sempre più frequentati,quindi perché non pensare di sfruttare la visibilità di queste pagine per recuperare un po’di denaro,magari per finanziare lo sviluppo delle reti civiche,quasi sempre con pochi mezzi?

In tal caso la Pubblica Amministrazione dovrà . . . →Read More:Sponsorizzazioni per la Pubblica Amministrazione