Nicola Callegaro website » usability

Feedback Analytics Platform

nicola — Wed, 26 Nov 2008 09:04:38 +0000

The Kampyle Feedback Analytics Service for website owners allows you to listen and respond to your website users. Kampyle provides website owners with a powerful management application that arranges the corrective actions required in a clear and proactive manner, even in cases of large amounts of data. Kampyle’s service can be up and running on your website in a number of minutes.

The Kampyle Feedback Form

Kampyle’s web-based feedback can be up and running on your website in a number of minutes.
Simply Register on the Kampyle website to join our service. After registration you will be able to download the free Feedback button.
Now your users can press on the feedback button and the feedback form will open.

Have a look… it is free: www.kampyle.com

Web analytics trends: Crazyegg

nikkey — Tue, 08 Apr 2008 09:22:33 +0000

Google analytics does a very good job letting you see how many visitors are coming and going on your site by tracking every page request. However, another type of analytics focuses on optimizing how they’re using it, by tracking where visitors click.

Crazy Egg now has a new feature “Confetti” that lets you easily see where every visitor clicked on your site and what brought them there. If you want to know where people are clicking on your site, and which areas could use improvement, Crazy Egg helps you visualize your visitors.

What makes Crazy Egg different from all the other analytic services?
You need to know where your visitors are clicking so that you can fine-tune your site’s performance. For example, if you are running an ad campaign that isn’t earning any money, it could be due to the placement of the ads. You can use Crazy Egg to experiment with this positioning until you find the right spot to improve the ad’s performance.

Crazy Egg has been implemented on over 250,000 sites and is free if you just want to track up to 5,000 clicks on 4 pages at a time each month. But if you upgrade to a paid account, you can track more clicks over more pages with real time data. The limited number of clicks tracked may seem restrictive, but analytics from Crazy Egg are meant to run for a short period of time on a specific url to grab a sample of how your users react to design changes.

So… why not to try Crazy Egg on your next web project?!

Browsers shots

nikkey — Wed, 21 Nov 2007 17:07:20 +0000

What is Browsershots?

Browsershots makes screenshots of your web design in different browsers. It is a free open-source online service created by Johann C. Rocholl. When you submit your web address, it will be added to the job queue. A number of distributed computers will open your website in their browser. Then they will make screenshots and upload them to the central server here.

Mission Statement

In our dreams, the web looks good for all users. So we let web designers view screenshots of their pages in different browsers, at different screen resolutions and with different plugins. We’re trying to make this service easy to use, open for all (including access to the source code) and 100% free, as in free beer.
The problem: cross-browser incompatibilities

This project is concerned with a favorite problem of web designers: websites look different in other browsers. Testing a new site in many browsers can be quite time-consuming. Not everybody has a farm of legacy machines with older OSes and browsers. There are online services that offer screenshots of websites in different browsers for considerable fees. For the hobbyist and for open source projects, these fees may be prohibitive.
The solution: community cooperation

The idea behind this project is to distribute the work of making browser screenshots among community members. Everybody can add URLs to the job queue on a central server. Volunteers use a small program to automatically make screenshots of web pages in their browser and upload the results to the server.

Try Browsershots now!

Do you know “tagging”?

nikkey — Thu, 18 Oct 2007 10:21:38 +0000

Few days ago I spent my afternoon in a museum of contemporary art. In a poster I saw stuck on a wall were printed words meant to explain some concepts concerning the exhibition inside the museum Different words of different sizes were printed at random in the middle of the poster: they strictly related to the subjects of the artworks. A couple of these words were also explained at the top and at the bottom.

A visitor I overheard made a loud comment in a haughty tone while she was watching this poster: “This is nonsense!”

Therefore, I could not but get involved: “Do you mind my intrusion, madam? I would not call this nonsense… it is just ‘tagging’. Maybe you never heard about it, but everyday millions of people use this system to archive or search terabytes of information.”
Tagging is organizing content organically, without a pre-determined structure. It does not imply starting with a long list of categories to choose but just ‘to tag’ the object with relevant keywords. There is no list to choose from, you simply tag the information in a way which is meaningful to you. And be sure that when a lot of people tag masses of content, patterns emerge. At present the “tag cloud” is almost well-known on the web: it means a visual depiction of content tags used on a website . More frequently used tags are often depicted in a larger font or otherwise emphasized.

“Well, madam…. no nonsense, just tagging! Got the meaning now? Oh, incidentally, ever heard of Steve: the art museum social tagging project?”

The lady was flooded with my remarks, so she stepped away mumbling :“It’s nonsense, complete nonsense!”

NOTE: “Steve” is a collaborative research project exploring the potential for user-generated descriptions of the subjects of works of art to improve access to museum collections and encourage engagement with cultural content.

Motori di ricerca

nikkey — Thu, 24 Mar 2005 15:23:05 +0000

Una grandissima parte dei navigatori si affida ai motori di ricerca (più di un neofita ritiene che google o virgilio siano internet!)

ricercando qualche termine, il nostro sito:

appare	quindi il posizionamento del nostro sito è
nella prima pagina	ottimo
nella seconda pagina	buono
nella terza pagina	sufficiente
nelle pagine seguenti	insufficiente

pochi utenti sanno utilizzare la ‘ricerca avanzata’ e si affidano quindi alla ricerca semplice di uno o due termini

Stai costruendo il tuo primo sito?

nikkey — Wed, 23 Mar 2005 15:20:19 +0000

rinunciare ad una grafica troppo pesante: la maggior parte degli utenti utilizza ancora modem lenti (56 kb/s) e dopo aver aspettato 15-20 secondi il caricamento della nostra pagina, ci rinuncia e cambia sito.
La maggior parte degli editor di pagine web vi indicano il tempo di caricamento della vostra pagina con modem diversi. Questa che state leggendo pesa circa 30Kb ed un modem a 56K impiega 5 secondi per caricarla.
non abusare della grafica: troppe cosa che si illuminano rischiano di distrarre il visitatore dai contenuti del sito e non lo aiutano certo a leggere ciò che abbiamo scritto
Ottimizzare tutte le immagini: dobbiamo ottenere la miglior grafica con il minor peso
ogni pagina deve tener conto delle regole di impaginazione, coerenti in TUTTO il sito.
In particolare, il logo deve sempre rimandare alla homepage.
l’impiego di colori non standard per i link potrebbe disorientare il navigatore, pensateci bene prima di sbizzarrirvi
non utilizzare i frame: creano problemi di navigabilità , non corrispondono a ciò che vede il navigatore (pensa che la pagina sia unica, non sa che è composta magari da tre frame diversi), creano difficoltà nella stampa e nell’aggiunta del link ai preferiti.
se il sito supera le 100 pagine, inseriamo una mappa del sito ed un motore di ricerca
mediamente, solo il 30% degli utenti passa attraverso l’homepage, per questo à necessario che siano presenti in ogni pagina i link alla homepage ed alle principali sezioni del sito, rendendo chiara la struttura dei contenuti
L’indirizzo delle pagine deve essere chiarificatore: molti utenti lo utilizzano come strumento per capire la struttura del sito ed orientarsi meglio