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	<title>Nicola Callegaro website &#187; google</title>
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	<link>http://mediaofficina.com/nicola_callegaro</link>
	<description>Nicola Callegaro personal website</description>
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		<title>Google Maps 5.0 for Android</title>
		<link>http://mediaofficina.com/nicola_callegaro/2010/12/20/google-maps-5-0-for-android/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2010/12/20/google-maps-5-0-for-android/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 07:59:56 +0000</pubDate>
		<dc:creator>nicola</dc:creator>
				<category><![CDATA[google maps]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=334</guid>
		<description><![CDATA[<p>Explore the world in 3D with Google Maps 5.0 for Android. Now, you can tilt, rotate, zoom smoothly, and enter compass mode to orient yourself in the world with Google Maps.</p> <p>You&#8217;ll also get better offline reliability for Maps if you lose your Internet connection.</p> <p>You&#8217;ll be able to continue viewing the map around the <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2010/12/20/google-maps-5-0-for-android/">Google Maps 5.0 for Android</a></span>]]></description>
			<content:encoded><![CDATA[<p>Explore the world in 3D with Google Maps 5.0 for Android. Now, you can tilt, rotate, zoom smoothly, and enter compass mode to orient yourself in the world with Google Maps.</p>
<p>You&#8217;ll also get better offline reliability for Maps if you lose your Internet connection.</p>
<p>You&#8217;ll be able to continue viewing the map around the places you use Maps the most, and Google Maps Navigation (Beta) will automatically reroute you offline.</p>
<p><a href="http://mediaofficina.com/nicola_callegaro/2010/12/20/google-maps-5-0-for-android/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Google Remarketing</title>
		<link>http://mediaofficina.com/nicola_callegaro/2010/04/04/google-remarketing/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2010/04/04/google-remarketing/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 20:28:25 +0000</pubDate>
		<dc:creator>nicola</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[remarketing]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=292</guid>
		<description><![CDATA[<p>A real step forward for e-marketing&#8230;</p> <p>&#8220;Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2010/04/04/google-remarketing/">Google Remarketing</a></span>]]></description>
			<content:encoded><![CDATA[<p>A real step forward for e-marketing&#8230;</p>
<p>&#8220;Let’s say you’re a basketball team with tickets that you want to sell.  You can put a piece of code on the tickets page of your website, which  will let you later show relevant ticket ads (such as last minute  discounts) to everyone who has visited that page, as they subsequently  browse sites in the Google Content Network. In addition to your own  site, you can also remarket to users who visited your YouTube brand  channel or clicked your YouTube homepage ad.</p>
<p>You can also run a  number of remarketing campaigns at the same time. For example, you could  offer discount game tickets to users who’ve previously visited your  tickets page, advertise VIP hospitality packages to users who clicked on  your “How to get to the arena” page, and advertise a sale on team  merchandise to users who previously visited your YouTube brand channel.</p>
<p>Remarketing  is a great way for businesses to reach users who are likely to be  highly receptive to their ads and special offers. It helps advertisers  and websites get higher returns.</p>
<p>It also me<a href="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2010/04/google.jpg"><img class="alignleft size-medium wp-image-293" title="google" src="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2010/04/google-300x211.jpg" alt="" width="300" height="211" /></a>ans more relevant and useful ads for users, and more  opportunities for your customers to receive special offers and discounts  that may be of interest to them. As we announced when we launched our  beta of interest based advertising, we want to put users in control of  the ads they see, so anyone can opt-out of remarketing by using the <em>Ads P</em><em>references Manager</em>.  Our remarketing product complies with industry standards developed by  self-regulatory groups such as the NAI and IAB and IAB UK.&#8221;<br />
From <em>http://adwords.blogspot.com/2010/03/now-available-reach-right-audience.html</em><br />
To get  started with a remarketing campaign, check out the <a href="http://adwords.google.com/support/aw/bin/topic.py?&amp;topic=26354">information Google have put together</a>.</p>
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		<title>Google&#8217;s SEO Starter Guide</title>
		<link>http://mediaofficina.com/nicola_callegaro/2010/01/28/googles-seo-starter-guide/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2010/01/28/googles-seo-starter-guide/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 10:47:44 +0000</pubDate>
		<dc:creator>nicola</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=280</guid>
		<description><![CDATA[<p>&#8220;What are some simple ways that I can improve my website&#8217;s performance in Google?&#8221; </p> <p>There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.</p> <p>The Google&#8217;s Search Engine <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2010/01/28/googles-seo-starter-guide/">Google&#8217;s SEO Starter Guide</a></span>]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;What are some simple ways that I can improve my website&#8217;s performance in Google?&#8221; </em></p>
<p>There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic.</p>
<p>The <strong>Google&#8217;s Search Engine Optimization Starter Guide</strong> covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.</p>
<p>Last verson, Update on July 22, 2009</p>
<ul>
<li><a title="Search Engine Optimization Guide - Google" href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">English</a></li>
<li><a title="Search Engine Optimization Guide - Google" href="http://www.google.com/intl/it/webmasters/docs/search-engine-optimization-starter-guide-it.pdf" target="_blank">Italian</a></li>
</ul>
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		<title>Google&#8217;s Search Engine Optimization Starter Guide</title>
		<link>http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 13:45:35 +0000</pubDate>
		<dc:creator>nicola</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=213</guid>
		<description><![CDATA[<p>The new Google&#8217;s Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.</p> <p>Google plans <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2008/11/17/googles-search-engine-optimization-starter-guide/">Google&#8217;s Search Engine Optimization Starter Guide</a></span>]]></description>
			<content:encoded><![CDATA[<p>The new <strong>Google&#8217;s Search Engine Optimization Starter Guide</strong> covers around a dozen common areas that webmasters might consider optimizing. These areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.</p>
<p>Google plans on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.</p>
<p>Have a look&#8230; <a href="http://mediaofficina.com/nicola_callegaro/wp-content/uploads/2008/11/search-engine-optimization-starter-guide.pdf">Google Search Engine Optimization Starter Guide</a></p>
]]></content:encoded>
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		<item>
		<title>A new browser: Google Chrome</title>
		<link>http://mediaofficina.com/nicola_callegaro/2008/09/02/a-new-browser-tomorrow-google-chrome/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2008/09/02/a-new-browser-tomorrow-google-chrome/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 08:50:25 +0000</pubDate>
		<dc:creator>nikkey</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=178</guid>
		<description><![CDATA[<p>From the official Google Blog:</p> 9/01/2008 02:10:00 PM <p>At Google, we have a saying: “launch early and iterate.” While this approach is usually limited to our engineers, it apparently applies to our mailroom as well! As you may have read in the blogosphere, we hit &#8220;send&#8221; a bit early on a comic book introducing our <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2008/09/02/a-new-browser-tomorrow-google-chrome/">A new browser: Google Chrome</a></span>]]></description>
			<content:encoded><![CDATA[<p>From the official Google Blog:</p>
<div class="date-header">9/01/2008 02:10:00 PM</div>
<p>At Google, we have a saying: “launch early and iterate.” While this approach is usually limited to our engineers, it apparently applies to our mailroom as well! As you may have read in the blogosphere, we hit &#8220;send&#8221; a bit early on a comic book introducing our new open source browser, Google Chrome. As we believe in access to information for everyone, we&#8217;ve now made the comic publicly available &#8212; you can find it <a href="http://www.google.com/googlebooks/chrome/">here</a>. We will be launching the beta version of Google Chrome tomorrow in more than 100 countries.</p>
<p>So why are we launching Google Chrome? Because we believe we can add value for users and, at the same time, help drive innovation on the web.</p>
<p>All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends &#8212; all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that&#8217;s what we set out to build.</p>
<p>On the surface, we designed a browser window that is streamlined and simple. To most people, it isn&#8217;t the browser that matters. It&#8217;s only a tool to run the important stuff &#8212; the pages, sites and applications that make up the web. Like the classic Google homepage, Google Chrome is clean and fast. It gets out of your way and gets you where you want to go.</p>
<p>Under the hood, we were able to build the foundation of a browser that runs today&#8217;s complex web applications much better. By keeping each tab in an isolated &#8220;sandbox&#8221;, we were able to prevent one tab from crashing another and provide improved protection from rogue sites. We improved speed and responsiveness across the board. We also built a more powerful JavaScript engine, V8, to power the next generation of web applications that aren&#8217;t even possible in today&#8217;s browsers.</p>
<p>This is just the beginning &#8212; Google Chrome is far from done. We&#8217;re releasing this beta for Windows to start the broader discussion and hear from you as quickly as possible. We&#8217;re hard at work building versions for Mac and Linux too, and will continue to make it even faster and more robust.</p>
<p>We owe a great debt to many open source projects, and we&#8217;re committed to continuing on their path. We&#8217;ve used components from Apple&#8217;s WebKit and Mozilla&#8217;s Firefox, among others &#8212; and in that spirit, we are making all of our code open source as well. We hope to collaborate with the entire community to help drive the web forward.</p>
<p>The web gets better with more options and innovation. Google Chrome is another option, and we hope it contributes to making the web even better.</p>
<p>So check in again tomorrow to try Google Chrome for yourself.  We&#8217;ll post an update here as soon as it&#8217;s ready.</p>
<p><strong>&gt;&gt;&gt; <a title="google chrome" href="http://www.google.com/googlebooks/chrome/" target="_blank">Comic book</a> </strong>explaining Google Chrome</p>
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		<item>
		<title>Data-profiling&#8230; and our privacy?</title>
		<link>http://mediaofficina.com/nicola_callegaro/2008/08/24/data-profiling-and-our-privacy/</link>
		<comments>http://mediaofficina.com/nicola_callegaro/2008/08/24/data-profiling-and-our-privacy/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 10:10:46 +0000</pubDate>
		<dc:creator>nikkey</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[hackers]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[big brother]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[surveillance]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://mediaofficina.com/nicola_callegaro/?p=173</guid>
		<description><![CDATA[I like the web. It is a place of freedom, community and knowledge. However, you must follow some rules and know what goes on when you are sitting in front of your pc. I am scared by the quantity of information about myself I end up sharing with others &#8211; and I don&#8217;t know who <span style="color:#777"> . . . &#8594; Read More: <a href="http://mediaofficina.com/nicola_callegaro/2008/08/24/data-profiling-and-our-privacy/">Data-profiling&#8230; and our privacy?</a></span>]]></description>
			<content:encoded><![CDATA[<div>I like the web.  It is a place of freedom, community and knowledge.</div>
<div>However, you must follow some rules and know what goes on when you are sitting in front of your pc.</div>
<div>I am scared by the quantity of information about myself I end up sharing with others &#8211; and I don&#8217;t know who they are.</div>
<div>They track us down for business. Business is not devil, as Google teaches us, but spying on us every second might be.</div>
<div>If you care about your privacy, have a look at the software below:</div>
<div class="block">
<ul>
<li><a title="data-profiling obfuscation" href="http://www.mrl.nyu.edu/~dhowe/trackmenot/">TrackMeNot</a> is a lightweight browser extension that helps protect web searchers from surveillance and data-profiling by search engines. It does so not by means of concealment or encryption (i.e. covering one&#8217;s tracks), but instead, paradoxically, by the opposite strategy: noise and obfuscation. With TrackMeNot, actual web searches, lost in a cloud of false leads, are essentially hidden in plain view. User-installed TrackMeNot works with the <a title="firefox browser" href="http://www.mozilla.com/firefox/" target="_blank">Firefox Browser</a> and popular search engines (AOL, Yahoo!, Google, and MSN) and requires no 3rd-party servers or services.</li>
<li><a title="share cookies" href="http://www.autistici.org/bakunin/scookies/" target="_blank">SCookies</a> &#8211; Share your Cookies!<br />
SCookies simply shares your cookies with other users that enabled it too. It sends your cookies to a centralized server and gets another user&#8217;s cookie in return. By doing so, your profile will then be built on many other user&#8217; search queries, thus the profiles are not realiable.<br />
It is a Firefox extension.</li>
<li><a title="proxy anonymise" href="http://scroogle.org/" target="_blank">Scroogle</a> is a web service that disguises the Internet address of users who want to run Google searches anonymously. Scroogle also gives users the option of having all communication between their computer and the search page be SSL encrypted.<br />
Besides anonymous searches, the tool allows users to perform Google searches without receiving Google advertisements. There is support for 28 languages, and the tool is available as a browser plug-in. A secure connection to the Scroogle website is also possible.</li>
<li><a title="proxy anonymise" href="http://www.privoxy.org/" target="_blank">Privoxy </a>is a non-caching web proxy  with advanced filtering capabilities for enhancing privacy, modifying web page data, managing HTTP cookies, controlling access, and removing ads, banners, pop-ups and other obnoxious Internet junk. Privoxy has a flexible configuration and can be customized to suit individual needs and tastes. Privoxy has application for both stand-alone systems and multi-user networks.</li>
</ul>
</div>
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