Almost a quarter of Britons have used a mobile device as part of their travel planning process, a new study shows.

The poll of 1,300 British users of TripAdvisor found that 22% have used smartphones and other mobile devices, with researching and booking accommodation the most common activity.

But Brits are lagging behind in mobile device adoption for travel with 27% of Europeans planning their trips via mobile. The survey found that 45% of Britons have . . . → Read More: Almost a quarter of Britons have used a mobile device as part of their travel planning process, a new study shows.

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Intuitive and affordable, our platform is simple enough for even the least tech-savvy business . . . → Read More: GEOTOKO – Engage your Mobile Customers