Abstract
This study by Collactive is the research of a correlation between social media visibility on YouTube and fundraising efficiency of large nonprofits in the US. The result is that such a correlation indeed exists and that high social media visibility goes hand-in-hand with efficient fundraising.
Key Findings
- Most nonprofits are barely scratching the surface when it comes to social media marketing. On YouTube in particular, with communities of tens of thousands, we expect nonprofits to attract tens of thousands of views per movie on average and not a few thousand at best.
- The top social media savvy national nonprofits are 13% most efficient fundraisers than the average national nonprofit. This means that an organization with a viable social media marketing strategy is more efficient than the average organization.
- Lagging social media performers are 17% less efficient fundraisers than the average nonprofit. This means that organizations without a viable social media marketing strategy are less efficient than the average organization.
Download the research: Between Social Media Visibility on YouTube and Fundraising Efficiency
