A majority of donors say it is important for non-profit and charitable organizations to use social media to communicate with their supporters (52%). Higher level donors show greater interest in being kept informed through social media than lower level donors. Half of high level donors (51%) say they are interested,compared with 43% of medium and low level donors.
Supporters cite a variety of types of information that they would be most interested in being updated on by an organization’s blog,social networking site or RSS feed. These include news and announcements (39%),success stories (36%),opportunities to volunteer (35%),and views on current events relevant to the organization’s work (30%).
These are some of the results of The Donor Pulse® survey conducted online by Harris Interactive® between December 27,2007 and January 7,2008 among 2,275 engaged U.S. adults,those 18 and over,who volunteered,donated or advocated for a nonprofit or charitable organization within the past twelve months. This survey was conducted in part in collaboration with Virilion.
Michele Salomon,Research Director,of Harris Interactive comments:“These findings suggest that newly emerging outreach techniques are important to keep an organization’s supporters listening. This seems more pronounced among the most financially supportive.”
Dan Solomon,CEO of Virilion comments:“For charitable groups,this survey points the way to remain relevant and continue to engage supporters. The Internets’ ability to build communities and deliver in-depth information on demand is driving this reliance.”
I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.
Robert Michel