RelevantNOISE is a technology company dedicated to mining blogs for business intelligence. They are scanning over 200 million blog posts.
From the FAQ page:
Why should I care what’s being said about me or my company in the Blogosphere?
Because blogs are a social medium,they are different than static web sites or even forums and chat rooms. Blogs link back and forth to each other in an ongoing “conversation,” which occurs in real time,because blogs can be so easily edited without the aid of a tech team. This means that if one blogger makes a scandalous – or glowing – comment about you,your products or services,the potential for millions of other bloggers to link back to that initial post (or quote it in their own blogs) exists,and it can happen in moments. In the space of a week,bloggers can easily make or break a brand.
And from the “Services”page:
RelevantNOISE political insight
- Use sonar{one of the RelevantNOISE’s products} to track your campaigns!
- Monitor the buzz around your candidate
- See positive vs. negative blog posts – and drill down to read the individual posts
- Compare the volume of blog posts to your opponent’s
- Compare sentiment:Who’s getting more positive buzz? Who’s getting more negative? Drill down and see why!
- Stay ahead of the gossip:Receive pingME emails every time someone writes about your candidate
Waht does it means…
- POSITIVE:blogs are part of the everyday life, and the words you are writing in your post are not frittered away
- NEGATIVE:???
Visit the official website:www.relevantnoise.com
