Today I received an email about a new internet company.
I thought immediately: ok, what is the new-old idea now?
I checked the website and I was really surprise: it’s a good way to use (or abuse?!) the web 2.0: “social advertising through user generated content”.
Zooppa.com partners with international companies to sponsor their brand through Zooppa’s video competitions. Based on the briefs companies provide, users are invited to create their own commercials (video or concept) for that brand. Users are also encouraged to create their ads using concepts or scripts posted by others. As an incentive to share one another’s creativity, Zooppa rewards this type of collaboration with Bonus Team.
Once users have uploaded their commercials, it is up to them to decide the winners: they rate the videos and it is based on these ratings that Zooppa awards the cash prizes.
The price-system is based on another simil-dollar system, like in the most part of the role-playing games online. You win Zoop$, equivalent to real US dollars, that you can convert when you have accumulated a minimum of 1000 Zoop$.
Website: http://www.zooppa.com
PS: Zooppa is an Italian company
